Get Started With Content Marketing in 7 Days

Content marketing has proven to be one of the most effective marketing strategies time and time again. In this free course you’ll learn how to build a content marketing system that boosts traffic, generates leads and grows your business in just 7 days.



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What’s in the course?

In this 7-part course, growth & content marketing expert Tom Whatley will walk you through how to create and promote great content to grow your audience and generate more sales.

Each lesson will dive deep into different content marketing strategies and the components required to reach your goals. From topic research to content creation and distribution, you’ll learn everything you need to build a traffic-generating, high-converting content marketing system.

Personas

Lesson 1: Research & Personas

Many founders and marketers begin their content marketing efforts by creating what they think their audience wants — or worse, they write about their own products.

In this lesson, you’ll learn how to uncover topics for content that your audience are craving for. The kind of content they will happily share and subscribe to.

Content Creation

Lesson 2: Creating Amazing Content

Once you have your topics and understand what drives your audience inside out, it’s time to execute and create content they’ll love.

In this lesson, you’ll learn the anatomy of high-performing content, different content frameworks, and proven ideas to kickstart your content strategy.

Lead Magnets

Lesson 3: Creating High-Value Lead Magnets

Driving traffic to your content and generating views is all well and good, but this alone won’t grow your business without a good conversion engine.

Here ,you’ll learn how to use lead magnes content upgrades to build your audience while delivering huge amounts of value.

Content Conversions

Lesson 4: Content Conversion Engines

Once you’ve got your content in place, you’ll need to get the mechanics in place to generate the conversions needed to grow your audience.

In this lesson, you’ll learn the different methods to build your list and the tools needed to do so.

Content Distribution

Lesson 5: The Ultimate Distribution System

Most people spend 80% of their time on content creation and 20% on promotion. As a result, most content marketing efforts fail.

Here, you’ll learn how to create an effective distribution system that drives fresh waves of traffic to your content the same day you hit “publish”.

Influencer Marketing

Lesson 6: Influencer Marketing

Building an audience from scratch can be hard. Luckily for us, there are leaders out there who already have access to the people you want to reach.

This lesson will show you how to engage with influencers in your market to create mutually-beneficial relationships.

Content Analytics

Lesson 7: Content Analytics & Scaling Up

Content marketing is a marathon, not a sprint. At first you’ll likely be hustling on a small scale, but there will come a time to measure results and push harder.

The course wraps up by teaching you how to scale your efforts using writers and other services, as well as the metrics to keep an eye out for success.

Your Instructor:

Tom Whatley - Content Marketing

Tom Whatley is a digital & content marketing specialist and founder of Grizzle, helping B2B, SaaS and Martech organizations grow using insanely valuable and high-converting content marketing.