Content marketing has proven to be one of the most effective marketing strategies time and time again. It helps you to educate & empower your audience and nurture them into lifelong customers.
In this free advanced course you’ll learn how to optimize your content marketing to generate a fresh boost in traffic, increase conversion rates and grow your business in just 7 days.
In this 7 part course, growth & content marketing expert Tom Whatley will walk you through how to create and promote great content to grow your audience and generate more sales.
Each lesson will dive deep into different content marketing strategies and the components required to reach your goals.
Many marketers begin with what they think their audience wants. Even worse, write about their products.
In this lesson, we’ll cover how to find topics for content that your audience are craving for. The kind of content they will happily share and opt-in for.
Now you know the pains of your audience. It’s time to find the right topics that help them overcome them.
In this lesson, you’ll identify topics where you can make the most impact. You’ll learn how to wow your audience and overcome content competition.
What makes a great piece of content? And what makes some perform better than others?
Here we’ll talk about how to create insane amounts of value with your content. You’ll optimize your existing and know what to do in future.
Creating yur content is only half the battle. Getting it seen is another challenge entirely, and one that many marketers get wrong.
In this lesson you’ll learn an effective distribution strategy that will bake the power of amplification, link building and social sharing into the content itself
You’ve created your content, hit publish, and distributed accordingy. Now what?
Here you’ll learn how to get as much juice from your content as possible by turning it into infographics, videos PLUS getting it syndicated on larger platforms..
Email outreach is key when getting attention for your content. The problem is writing emails that get opened.
This lesson will show you a powerful email outreach technique that’s guaranteed to generate responses.
Content marketing is a sprint. At first you’ll likely be hustling on a small scale, but there will come a time to measure results and scale up.
We’ll wrap the course up by teaching you how to scale your efforts using writers and other services, as well as the metrics to keep an eye out for success.
Tom has been a digital marketing practitioner for over 7 years, helping businesses in all industries to grow using proven, scalable marketing systems. He has written two books, including upcoming “The Definitive Guide to Digital Marketing”. He is currently focusing on growth and content marketing, teaching his lessons on his blog along the way.